Transfer Fee Big-spending PSG still trailing in Real's financial shadow

Reigning European champions Real (647.6 million euros) made almost 200 million euros more in turnover than PSG (486.2 million) last year, according to Deloitte.

  • Published: , Refreshed:
Real Madrid's prosperity in the 21st century was born from president Florentino Perez's 'Galactico' transfer strategy of paying whatever it took to buy the world's biggest stars play

Real Madrid's prosperity in the 21st century was born from president Florentino Perez's 'Galactico' transfer strategy of paying whatever it took to buy the world's biggest stars

(AFP/File)
24/7 Live - Subscribe to the Pulse Newsletter!

Paris Saint-Germain smashed the world-record transfer fee last year to sign Neymar from Barcelona, but despite the big spending driven by their Qatari owners, the French club still lag behind Real Madrid in terms of financial muscle.

Reigning European champions Real (647.6 million euros) made almost 200 million euros more in turnover than PSG (486.2 million) last year, according to Deloitte.

The Spanish giants host Unai Emery's side in the Champions League last 16, first leg on Wednesday, but can the Ligue 1 leaders ever expect to match their illustrious opponents off the pitch, never mind on it?

Real -- unrivalled global brand

In the world of club football, Real have always stood alone in terms of sporting achievements as record 12-time European champions, but in recent years they have also dominated financially.

Selected financial and commerical statistics of Real Madrid and Paris Saint-Germain, who play each other in the Champions League play

Selected financial and commerical statistics of Real Madrid and Paris Saint-Germain, who play each other in the Champions League

(AFP)

The Madrid club posted the world's highest annual turnover for a decade until recently being overtaken by Manchester United, fuelled by the Premier League's astronomical TV rights.

Real's prosperity in the 21st century was born from president Florentino Perez's 'Galactico' transfer strategy of paying whatever it took to buy the world's biggest stars.

"If Real have the best players in the world in each position, then revenue won't be a problem," Perez told AFP in 2016.

Real broke the world-record transfer fee five times between 2000-2013 by signing Luis Figo, Zinedine Zidane, Kaka, Cristiano Ronaldo and Gareth Bale.

The club's other crucial asset is its Santiago Bernabeu stadium, to which Perez wants to add a roof, new reception areas, a shopping centre and even a hotel -- costing an estimated 400 million euros.

"This is a very busy stadium with large advertising space, many spaces for companies," said Jose Maria Gay de Liebana, economics professor at the University of Barcelona.

"The Santiago Bernabeu is a gold mine."

Real Madrid is the most powerful brand on the planet according to the 2017 ranking of Brand Finance, but PSG are on "the same path" according to Leibana.

But he added: "If we go to the other side of the world and ask people, everyone knows Real Madrid, and this isn't the case yet for PSG."

PSG -- immense potential to exploit

The difference between the two clubs' reach can be seen by their respective social media followings -- Real have approximately 190 million followers online compared to only 50 million for PSG.

But situated in the French capital and backed by Qatar's billions, PSG have plenty of scope to make more money.

Paris Saint-Germain's smashed the world-record transfer fee in 2017 to sign Neymar from Barcelona play

Paris Saint-Germain's smashed the world-record transfer fee in 2017 to sign Neymar from Barcelona

(AFP/File)

Sports marketing specialist Frank Pons believes the Parisians need to continue copying Real's Galactico transfer tactics if they're to bridge the gap.

"In terms of reputation, transfers of 400 million euros in total for Neymar and (Kylian) Mbappe put (Paris) on the map very quickly," he said.

"This takes years to achieve normally, but they managed to do it quickly."

PSG still have a staggering amount of cash available to splash on players, with last month's 'Soccerex Football Finance 100' study ranking them above Real financially when taking into consideration money in the bank and potential investment from owners.

Perhaps the biggest reason Real have an edge over PSG, though, is because of on-field success, as the French side have still never even reached a Champions League final.

Neymar, Mbappe and co could go a long way towards changing the balance of power by beating their illustrious opponents at the Bernabeu on Wednesday.

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Ogya! Countryman Songo speaks for the first time since Nyantakyi’s...bullet
2 Legend! Ronaldinho to marry two women on the same daybullet
3 Kwesi Nyantakyi CID Interrogation Sefa Kayi’s hint triggered...bullet
4 Jordan Ayew Ghanaian striker is 'seriously interesting' Scottish...bullet
5 UEFA Champions League Real Madrid name squad to face Liverpoolbullet
6 UEFA Champions League Final Liverpool announce squad for Real...bullet
7 Zylofon Cash Premier League Results and scorers on match day 13bullet
8 #UCL 138 partners Pulse Sports to give fans a Champions...bullet
9 Number 12 Expose It is only a miracle that can save...bullet
10 Number 12 expose Prez Akufo-Addo watched 5 minutes of...bullet

Top Videos

1 Video Watch how Essien and his Chelsea legends suffered 4-1 defeatbullet
2 Video Watch the highlights of new Black Stars wonder kidbullet
3 Watch how Ghanaian youngster tore Barca's unbeaten run apartbullet
4 Watch the six-goal thriller between Aduana Stars and Rajabullet
5 Video Watch highlights and goals of Black Stars new sensationbullet
6 Video Black Satellites share the spoils with Algeriabullet
7 The Real News with Akrobeto goes International, shows on...bullet
8 Long Shot Michael Essien's favourite goal for Chelseabullet
9 Video Watch Frank Acheampong 5th goal of the season for...bullet
10 Video Frank Acheampong registers hat-trick for Chinese...bullet

Football