ADVERTISEMENT

Spanish soccer confident for upcoming TV rights auction

Tebas reaffirmed his aim of securing 1.3 billion euros annually for the domestic rights to the 2019-20, 2020-21 and 2021-22 seasons, compared with 1.1 billion euros under the current contract.

ADVERTISEMENT

"There is still a lot of time until the auction. If no-one bids, it won't matter," La Liga president Javier Tebas told a roundtable discussion in Madrid.

"It might actually even be a good thing," because it could accelerate the model already being increasingly adopted by other championships to market the rights themselves, he argued.

In November, Tebas had said that La Liga also hopes to secure a further 1.0 billion euros for the international broadcasting rights, bringing the total amount per season to 2.3 billion euros.

ADVERTISEMENT

The president said he was unfazed by suggestions from one of Telefonica's top executives recently that the Spanish telecoms giant might not be in the running for next season's broadcasting rights

"If they feel that it is too expensive, then they won't buy," Tebas said.

"We'll get as much money as before, or even more. We'll take the risk."

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Sony’s creators convention redefines the creative landscape for content creators

Sony’s creators convention redefines the creative landscape for content creators

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

10 African countries with the lowest life expectancy according to the World Bank

10 African countries with the lowest life expectancy according to the World Bank

Kenyan women are more obese than their men - here’s why

Kenyan women are more obese than their men - here’s why

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

10 most dangerous African countries in 2024

10 most dangerous African countries in 2024

Russia’s nuclear influence expands further north of Africa

Russia’s nuclear influence expands further north of Africa

ADVERTISEMENT