Mega Growth Ghana unveils rebranded 'New Wave' product line

Mega Growth Ghana officially introduced its newly rebranded New Wave product line at the Aviation Centre on 27 March 2025. The refreshed packaging prominently features an African woman, symbolising the brand’s dedication to celebrating African identity and beauty.

The event brought together leading professionals from the Ghana Hairdressers and Beauticians Association (GHABA), fostering discussions on emerging industry trends, innovative techniques, and best practices in hair care. A key highlight of the occasion was an engaging panel discussion featuring Angela Baaba, Marketing Lead for Mega Growth Ghana, alongside Bernice Asantewaa Asantey and Theo Boabeng, the regional president and secretary of GHABA, respectively.

Addressing the media, Angela Baaba underscored the importance of the rebranding, stating, “This new design places the African woman at the heart of our brand, celebrating her beauty.” She further introduced an upcoming campaign titled Relax the Right Way, which aims to educate hairdressers on safe and effective hair relaxation techniques.

The event culminated in a live demonstration on the correct application of relaxers, with Bernice Asantewaa Asantey providing expert guidance on how to achieve optimal results using Mega Growth’s relaxer for various hair types. Her insights underscored the brand’s commitment to professional hair care standards.

With this bold rebrand, Mega Growth Ghana is making a profound statement—not only unveiling a new look but also reinforcing best practices in hair care. By championing African beauty and equipping women with the knowledge and tools to embrace their natural elegance, the brand continues to empower women across the continent.

This marks a pivotal moment for Mega Growth Ghana, and if the success of this event is any indication, the future of African hair care looks more promising than ever.