The talent competition app "Chosen" from David Hyman, the former CEO of Beats Music, is launching Thursday for invitees on Apple devices.
"We designed `Chosen' for tastemakers, up-and-coming talent and the more than 1 billion fans of online music videos, traditional reality competition TV shows and mobile gaming," said Hyman in a statement.
In the app's "karaoke" and "lip sync" modes, performers can show off their range from a selection of 75 different tunes, while the "perform now" mode allows entertainers of any kind to showcase any skills, from hip-hop dancing to violin playing.
The uploaded performances can be voted on by fellow users, the winner will be announced in June and be given a chance to perform on stage at the Bonnaroo Music and Arts Festival in Manchester, Tennessee.
Hyman hopes "Chosen" isn't like other star searches.
"On `Chosen,' fans and performers are able to get in the game in a way that simply isn't possible while passively watching TV shows like `American Idol' and `The Voice,' endlessly surfing online videos," said Hyman.
"In addition to being a powerful performance platform, `Chosen' is a completely new way for fans to interact and engage with music and video content."