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A 35-year-old numbers wonk is helping revive one of the financial crisis' most controversial products (CITI)

Synthetic CDOs are on the rise, but Citigroup claims they are fundamentally different this time around.

Collateralized debt obligations, or CDOs, came to infamy 10 years ago as a hallmark of the global financial crisis. Now, Citi wants to once again become the dominant player in this $70 billion market.

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that Jia Chen, a 35-year-old director at the bank, has spent two years between New York and London hawking synthetic CDOs to potential investors — and promoting returns as high as 20%.

Chen’s no newcomer to CDOs, either. While still relatively young by industry standards, the "

Ten years after the recession, low volatility in financial markets coupled with near-zero interest rates have left investors looking for higher returns, at the expense of much higher risk. CDOs, which bet on the performance of mortgage-based products, among other things, can provide this.

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A Citi spokesperson reiterated that the products were fundamentally different — and thus safer — this time around because "

The bank returned to the CDO market in 2013, but demand didn't pick up until 2015. Today, the products make up about $100 million in revenue annually, or just 0.5% of Citi's total income.

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