H&M monkey hoodie sparks outrage for "racist" image

desmond frimpong

January 8, 2018 4:03 PM

H&M faces Twitter backlash for "racist" hoodie

Swedish fashion brand H&M has featured a new ad displaying a black boy clad in a hoodie with the inscription “Coolest Monkey in the Jungle” for its UK stores.

This did not go well with citizens on the internet describing the ad as disrespectful an racist especially when other white models wearing a similar sweatshirt has on his hoodie “Mangrove Jungle Survival Expert”.

The brand received a lot of backlash on Monday forcing them to remove the ad of the black boy who had posed with his hands in his pockets.

Social media did not go cool with the new ad.

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Others called for the sack of those behind the promo photos while some are calling for a boycott of the brand. For The King Centre, “Every company should invest in training that encompasses cultural competency and sensitivity. It is absolutely necessary.”

desmond frimpong