Lyft is deeply unprofitable — but that isn’t stopping eager Wall Street investors (LYFT)

Lyft has growing losses and could be years from profitability.
That hasn't suppressed Wall Street's appetite for the ride-hailing stock as it went public on Friday.
The company's oversubscribed IPO was priced above its original window, and spiked more than 20% in trading.
Wall Street analysts have yet to issue a sell rating for the stock, with all coverage markedly bullish thus far.

Lyft lost $911 million last year.

That's more than the company lost in 2017, when it lost $688 million, and even more than 2016's loss of $682 million.

Its almost counterintuitive, on the surface at least, that big-name investors would be clamoring at the gate and packing hotel penthouses to get a piece of a company so deeply in the red, but thats exactly whats happening with Lyfts initial public offering.

The stock was priced at $72 Thursday evening , and quickly soared to above $87 per share when it began trading Friday morning, translating to a massive market value of roughly $29 billion.

That interest was fueled by bullish targets set by some of Wall Streets first analysts to launch coverage of the stock. Only four analysts have set price targets or valuations for the stock , but none of them are bearish on the companys long term prospects.

"While profitability is key," said Wedbush analyst Dan Ives, "we expect more driver incentives to be offered by Lyft over the next few years as the company need to expand its drivers and peak house in the US, especially with Uber aggressively going after this market in major cities."

In other words, investors and analysts are focused on growth above all else.

And theres plenty of room to run. Lyft has pitched investors on its "transportation-as-a-service model," that could eventually up-end traditional car ownership as we know it. Its a big ask, but that "golden opportunity," as Ives puts it, could be worth the $1.2 million American consumers spend on transportation each year.

And Lyfts executives, for their part, dont seem very worried about the negative cash flow either. When pressed by Bloombergs Eric Newcomer on Thursday , founder Logan Green dodged the profitability question: "We cannot talk about the future," he said, "but what we can tell you is that we have set ourselves up to deliver long-term shareholder value."

To be sure, profits are still on analysts minds, but a money-making investment can easily be made on a money-losing company. Take Tesla for instance, which at one point held a book valuation bigger than some of the US largest automakers, despite its negative cash flow.

"Lyft has a more focused geographical footprint and product portfolio than its largest competitor, but appears to be several years away from profitability," Tom White, an analyst at D.A. Davidson told clients this week in publishing his ignition with a buy rating.

"Near term, Lyft's ability to reduce incentives for drivers and riders (critical tools for creating balance in its ridesharing marketplace) will be a key lever to its near term profitability outlook,"