- Netflix , Google, Amazon , and YouTube dominated Morning Consult 's recent rankings of the most loved brands in America.
- Retailers like Target , Dollar Tree, and Home Depot also made the list.
Millennials' favorite brands include tech companies like Netflix, Google, and Amazon — see the top 20
Millennials love tech.
Millennials love tech. And it's not just a matter of collecting the latest futuristic products.
According to Morning Consult's Most Loved Brands study , tech companies dominate millennials' favorite brands, with Netflix, Google, Amazon, and YouTube taking up the first four spots.
Morning Consult interviewed over 400,000 people for the survey, which had participants score companies based on factors like brand favorability, trust, and community impact. Respondents were also asked how likely they'd be to promote a brand.
Companies received between 1,000 and 56,000 ratings from American adults over the age of 18 from January through February 2019.
Here are the top 20 companies in Morning Consult's ranking of American millennials' most loved brands:
20. Colgate
Scott Olson / Getty Images
19. Pixar
Justin Sullivan / Getty Images
18. The Home Depot
Erik S. Lesser/AP Images
17. Disney
Joe Raedle/Getty Images
16. PlayStation
Jason DeCrow/AP
15. FedEx
Mark Lennihan/AP
14. Doritos
Hollis Johnson
13. Gatorade
Julia Calderone/Tech Insider
12. Dove
Andreas Rentz / Getty Images
11. USPS
Spencer Platt/Getty Images
10. UPS
Rachel Premack/Business Insider
9. Android
REUTERS/Dado Ruvic
8. Samsung
Hollis Johnson/Business Insider
7. Dollar Tree
Business Insider/Hayley Peterson
6. Nintendo
Rob DiCaterino / Flickr
5. Target
Fred Thornhill/Reuters
4. YouTube
REUTERS/Eric Gaillard
3. Amazon
Mary Altaffer/AP Images
2. Google
Marcio Jose Sanchez/AP Images
1. Netflix
Ink Drop/Shutterstock
See Also:
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