Consumers are excited by Amazon’s pendingacquisitionof Whole Foods, and are hopeful it will improve theshopping experience, according to a recentfrom ChargeItSpot.

The majority of, 62%, reportedlikely to shop at Whole Foods followingacquisition, and 84% have positive feelings about the merger. This is a testament to Amazon’s brand, and shows how the merger could provide Whole Foods with a much needed boost as it facesfallingsales andgrowingcompetition in the organicspace.

  • with
  • expressing interest
  • a
  • fit well
  • -
  • it isn’t through Go technology, shoppers clearly expect Amazon to provide a seamless checkout experience,
  • something it is known for
  • online.
  • Shoppers
  • Aggressive pricing
  • central to
  • now expect that to carry over to Whole Foods. The company
  • . Moreover, if it does move forward with cashierless checkout —
  • whether through Go technology, self-checkout terminals, or other means — Amazon could absolve Whole Foods of
  • that plague the grocery segment

However, only 10% of respondents want Amazon to leverage Whole Foods for grocery delivery. This may pose a problem for Amazon as its biggest opportunity in grocery is likely in online delivery — the Whole Foods’ offerings to, and potentially deliver from Whole Foods locations.

Ship-from-store — a fulfillment process where retailers use stock from their store's estate to fulfill orders — can help brick-and-mortars evolve and avoid stagnation. This method is an essential strategy for legacy retailers because it can help them survive digital disruption and remain competitive with e-commerce giants like Amazon.

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