- Both stores sell groceries and have their own in-house brands that help keep prices down.
- Costco's Kirkland Signature brand and Trader Joe's namesake brand are almost always cheaper than regular name brands products because they get cut out middlemen in the supply chain that can drive up costs by buying goods directly from the supplier.
- We tested five products from Costco's Kirkland Signature brand and five from the Trader Joe's brand to see which was the better private label.
- Trader Joe's won almost every time.
- .
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We compared products from Costco's Kirkland Signature brand with the same items from Trader Joe's brand to see which beloved private label is better
Costco and Trader Joe's both have their devotees .
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Trader Joe's and Costco have more in common than people think.
Though the warehouse store sells everything from jewelry to clothes, it also has a large grocery section and sells dozens of products under its own in-house label, Kirkland Signature.
With 488 stores across the US, Trader Joe's is primarily a grocery chain, but it also has its own private label.
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Both Trader Joe's and Costco get certain products directly from suppliers and rebrand products under their own in-house labels. This move cuts out middlemen in the supply chain that can drive up prices. As a result, these products are often of the same quality or higher than name-brand products, but are generally much cheaper.
When we compared the shopping experience of both stores, the grocery chain came out on top . But for this comparison, we put products from both in-house brands in five head-to-heads to see which brand was superior. We compared peanut butter pretzels, popcorn, animal crackers, granola, and almonds.
The products from Trader Joe's were naturally cheaper because Costco sells its merchandise almost exclusively in bulk. For this reason, we did not include prices in this comparison, as Trader Joe's was cheaper in every instance.
With the exception of two comparisons, Trader Joe's was the superior brand, when it came to taste.
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Here's was our experience:
We started with Costco. We ordered a bunch of Kirkland Signature products that would be easy to match with products from Trader Joes. The food we ordered came in massive boxes.
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Our order consisted of popcorn, peanut butter pretzels, animal crackers, granola, and almonds.
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Next, we stopped by a Manhattan Trader Joes to find products comparable to the ones we got from Costco.
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Luckily, we found items that were extremely similar to the ones we had found at Costco. Our shopping complete, we commenced with the tasting, starting with pretzels.
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1. PEANUT BUTTER PRETZELS Both Costco and Trader Joes offer their own version of the famed salty snack.
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We opened the packages excited to dig in. We noticed right away that both brands had given their own unique twist to the snack. The Trader Joes pretzels were more rectangular while the Kirkland Signature ones looked like small puffy squares.
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This difference in shape affected the taste. The Trader Joes pretzel had a thinner pretzel shell, which made for a favorable peanut butter-to-pretzel ratio. Plus the peanut butter was extraordinarily creamy.
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WINNER: Trader Joes The rectangular pretzels were the perfect blend of crunchy and creamy. The snack was everything we could have hoped for and the clear winner over Costcos brand.
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2. POPCORN The Trader Joes we visited didnt sell microwavable popcorn, so we opted for the pre-popped bag of movie theater popcorn instead.
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Once the Kirkland Signature popcorn was fully popped, we opened both bags to check out the difference.
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Unsurprisingly, the Kirkland Signature popcorn tasted fresher. But the Trader Joes brand tasted saltier and genuinely like popcorn we would get at a movie theater.
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Unrelated, but we loved the design of the Trader Joes bag, which was definitely more exciting than the brown paper bag of the Kirkland Signature popcorn.
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WINNER: Trader Joes The Trader Joes popcorn won by a long shot because of its superior taste and accurate representation of popcorn youd eat at a movie theater.
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3. ANIMAL CRACKERS This iconic snack is one of our favorites, so it was was very exciting to buy two whole tubs of them.
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The crackers clearly had a different design. The Trader Joes crackers looked like the name-brand animal crackers we had grown up with.
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The Kirkland animal crackers looked different as if the animal design had been pressed into the cookies with a stamp.
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The Trader Joes animal crackers tasted exactly like the name brand ones we had grown up with, which was nice. But the Kirkland Signature crackers were infused with a mouth-watering vanilla flavor, which made the taste unforgettable.
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We also tested both cookies in some soy milk and found that the Kirkland Signature cookies absorbed the liquid better overall, making for a richer taste.
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WINNER: Kirkland Signature From taste to milk absorbency, the Costco brand had the superior animal cracker.
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4. ALMONDS For both brands, we picked out almonds that were dry roasted and salted.
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Except for a slight difference in color, the almonds looked pretty similar.
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The Trader Joes almonds had just the right amount of salt and were perfectly roasted. The Kirkland almonds were a little too smokey for our taste and seemed over-roasted.
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WINNER: Trader Joes Once again, the grocery chain came out on top with its craveable almonds that had the perfect amount of saltiness.
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5. GRANOLA We couldnt find bags of granola that were identical. We went with Trader Joes fruit and seed granola and the Kirkland Natures Path granola with almonds.
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Both came in similar packaging the Kirkland bag was obviously slightly larger.
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The Trader Joes granola was extraordinarily crunchy and had an interesting mix of ingredients including coconut, cranberry, and seeds there werent any oats in the granola at all.
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The Kirkland granola was more "classic," and also had interesting ingredients like spelt, quinoa, and amaranth.
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WINNER: Kirkland Signature The Costco brand wasnt too sweet and boasted great flavors with interesting ingredients. The Trader Joes granola, though unique, could simply not compete.
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With the exception of the animal crackers and granola, the Trader Joes products were superior to the Kirkland brand overall.
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Costco might the best place to get your items in bulk, but when it comes to the taste and quality of in-house labels, Trader Joes came out on top.
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See Also:
- We compared Costco's Kirkland Signature brand items with their name brand counterparts, and it's easy to see why so many people love the warehouse chain
- A 27-year-old Costco fan loves the store so much he got a logo tattooed and had a birthday party in the food court
- 'Costco relaxes my soul': 6 die-hard Costco fanatics explain why they love the warehouse store so much
SEE ALSO: We compared Trader Joe's versions of iconic brands like Oreo, Cheerios, and Reese's to the originals to see which is better
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