The change means iOS users will pay for Netflix through its website, rather than through Apple's service.
The company has also updated the FAQ on its website with the following statement: "iTunes billing for Netflix is not available to new or rejoining Netflix customers. If you are currently billed by iTunes, you can continue to use iTunes billing until your account is cancelled."
The change allows Netflix to avoid paying the 15% levy that Apple charges on in-app subscriptions, and keep all subscription revenue for itself. Netflix was already testing a way to bypass iTunes payments in 33 countries, and will now be rolling that out globally.
It will be a costly change for Apple.
Netflix isn't the first developer to buck against the steep fees charged by Apple and Google on in-app purchases. Both take a 30% cut of paid apps, in-app purchases, and subscriptions. That drops to 15% in the second year of a subscription.
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