Hafiz started his career when he was an attendant at an Internet cafe. He watched and downloaded all the videos he needed to know about fim directing before starting out.
Apart from music videos, Hafiz who works with a seven-member team under his DC Films label also does documentaries and anything that has to do with the camera.
Creative Director at Digital Creative Media Salifu Abdul Hafiz has directed and shot music videos for top artistes in Ghana and beyond. Local arts such as Guru, Mr. Eazi, EL, Paa Kwasi of Dobble fame and Maccasio are a few of his clients.
His company, Digital Creative Media is an Accra based production company one making music Videos, TV commercials, documentaries, graphic designing, brand development and general advertising. Even though the company is an Accra based one it get clients from beyond.
His great works have got him several recommendations making him get contracts he wishes never to take. Yes! a $35,000 contract but he isn't taking it.
According to music video director, Salifu Abdul Hafiz he is getting requests to shoot porn movies.
This year alone, Hafiz claims he has been offered up to $35,000 by individuals and some production houses to shoot such movies in Ghana and South Africa.
READ ALSO:Meet the beautiful daughters of the millionaires in GhanaHafiz tells Showbiz in an interview that even though he needed the money badly, he rejected it because shooting porn movies is not his style.“I don’t want my brand to be associated with just anything. Honestly, that money would have helped me a lot but my aim is to project GH. artistes with good quality music videos and not porn,” he said.Another thing that has surprised him in all this is how much some Ghanaian ladies are actually ready to shoot porn movies knowing our culture does not accept that.
Hafiz also criticised some Ghanaian artistes for not investing in their own but rather employ the services of foreign music video directors.“It saddens my heart when I see some Ghanaian artistes go to Nigeria and South Africa to get video directors to work on their music videos when there are equally good or even better film directors in Ghana.The Ghanaian directors are better than some of these foreign directors who take huge sums of money and don’t even deliver,” he said.