Over 40% of Africans are yet to purchase any digital assets due to a lack of trust, apprehension about price volatility or because they do not understand how to buy and hold these digital assets. As a result of the lack of education, digital asset scammers have targeted Africans with Ponzi schemes promising to give lucrative returns and deliver above-market returns on staked tokens and yield farming - eroding trust and interest in wider digital finance adoption in the process. The Academy’s mission is to bridge this gap and serve as the one-stop resource centre to have a holistic understanding of financial literacy, blockchain, NFT, Web3, wealth creation and management.
“The education program caters for anyone, anywhere, and at any time. Through an innovative mix of delivery methods, partnerships, and customisable content, we hope to meet people where they are and create communities of like-minded people not only involved in digital finance but cultivating shared interests,” Kate Kallot, Co-Founder and Chief Impact Officer at Mara said while offering more insights on the Academy. “Our aim is to reach far and wide, beyond the capitals and create a tribe that crosses geographic, financial, and technological barriers”, Kallot added.
The Academy’s program consists of three content components: coursework focused on blockchain, developers and digital financial literacy to help learners enjoy self-paced learning, have a better understanding of savings and investment in blockchain; and gain digital financial literacy. Learners will also be educated on budgeting, setting financial goals, investing and wealth management using digital tools.
“The prioritisation of financial literacy in Africa is important and The Mara Academy offers quality education, resources and opportunities to enable them gain the requisite skills needed to diversify our future workforce,” said Chi Nnadi, Co-Founder and Chief Executive Officer at Mara. "Our mission with this Academy is to give every willing African the opportunity to learn skills that will qualify them for higher-level employment, so they are better positioned to prosper and work toward their ultimate dreams. With the Academy offering skills training at no cost to Africans far and wide, Mara will be a critical ecosystem that will champion the African dream and build a more equitable workforce in the digital economy. We encourage every African to leverage the Academy and be future-ready.”
The Academy will offer simplified free blockchain and financial literacy courses that cater for beginners, intermediates and advanced non-blockchain natives and blockchain natives. Learners who complete courses will be awarded gold standard certificates that can be shared with prospective employers and professional networks to access well-paying career opportunities. Using Africa use cases and applications, we will also provide industry best practices to our blockchain community to help them create wealth and strategies for protecting digital assets from getting hacked.
The educational content will be delivered through the online Academy portal where users can take any course of their choice and earn a certificate; the Mara Wallet which is available to download from the Google Play and Apple App Stores now; partnerships with schools and institutions; hackathons, Bootcamps, workshops, masterclasses; as well as Mara Ambassadors who encourage Africans to seek out blockchain knowledge.
For more information on the Mara Academy and to register for the program, visit www.academy.mara.xyz
Mara is Africa’s ultimate digital finance ecosystem, empowering Africans’ dreams by leveraging blockchain to transform the social and economic future of African communities, countries and the continent. With digital finance, Web3 and blockchain education as its focal point, Mara is set to train one million people and impact one billion lives in five years. Mara’s executive team includes former executives from Amazon, PayPal, Uber, Apple, Multichoice, NBC Universal, Viacom, NVIDIA, Founders Bank, Rappi, and more. The company raised a total of $23M from Coinbase Ventures, Alameda Research (FTX), Distributed Global, TQ Ventures, Day One Ventures, DIGITAL, Nexo, KuCoin Ventures, Huobi Ventures and nearly 100 other investors and angels. The Mara executive team is led by Chi Nnadi, Lucas Llinás Múnera, Dearg OBartuin, Kate Kallot, and Susan Younis.