Hammer who is out with his debut single, “4Decades” asserted that most music producers tend to produce trendy styles just to stay in business.
The Chief Executive Officer of The Last Two Music Group in an interview on Joy FM’s Cosmopolitan Mix remarked that he has stayed relevant and will continue to be because of his unique style.
“You tend to have that problem when you follow trends. I’m not in that category at all. I survived Zapp Mallet, Jay Q, Richie, Morris BabyFace. I survived all of them because I didn’t think like them. I thought like me. The problem with the producers now is that they always jump on the next big thing. I live in a different world. When you see Picasso’s paintings, you know. It has a signature, his paintings don’t look like Rembrandt’s. So as an artiste, why don’t you show them who you are?” he said.
“I have never felt the competition. Actually, most of the new boys say I inspire them so they don’t approach me like they are competing with me. They always say, ‘that’s the old man ooo’. And I’m on very good terms with all of them. I like to encourage them because they remind me of me, a twenty-two year old boy who released ‘Pae Mu Ka’ which ended up as the highest selling Hiplife album of our time. I’m amazed when I see them play some amazing beats,” he added.
Hammer who is out with his debut single, “4Decades” asserted that most music producers tend to produce trendy styles just to stay in business. He advised that business be separated from the arts and managed by other people just so artistes can think of how best to improve on their craft.
“The business part has taken the artistic area. You can’t mix the two. You have to make sure you give the business aspect to a different department. Sometimes you need to have something in vogue that people will dance to but for a long time, you need to have your sound,” he noted.
He mentioned that he decided to record compilation albums back in the day because the rappers under his tutelage were many and he wanted to give each the opportunity to showcase his talent.
His compilations include the Execution Diary (2003), Sounds of Our Time (2004) and The Crusade of the Lost Files (2006).