Mnet Face Of Africa winner, Kate Menson , CEO of Ladies in Prestige and Purpose (LIPP GLOBAL), a movement that is aimed at igniting the spirit of self-help among Ghanaians with an initial focus on the youth, has partnered with leading cosmetics brand Sleek, for an ambassador search.
Dubbed the Sleek Ambassador, the project is aimed at unveiling two unique individuals to act as brand ambassadors for Sleek over a year’s period. A model and make up artiste will be selected to lead the campaign at the end of the competition.
Auditions will be held in two zones across the country; covering all ten regions. Four participants will be selected at each of the two zonal auditions, with eight finalists competing for the ultimate slot.
At stake for the winner in the model category is a visit to the Sleek office in London, an official vehicle for the period of reign, a year’s supply of Sleek products, official face for all Sleek promotional materials, an opportunity to work with a modelling agency in South Africa, a cash prize of 3000 cedis and free grooming for a year.
The runners up get free grooming, an opportunity to take part in key CSR activities of Sleek and months of free product supply. The selected make up artiste gets a cash prize of 2000 cedis, training with the Sleek office in London, and free supply of products for a year among a host of other tie-ins.
Speaking at the official launch in Accra, internationally renowned Ghanaian model and a partner of LIPP, Miss Kate Techie-Menson said the project will create an enabling environment for young female adults to identify their talents, and dreams of starting successful careers in modelling and make up artistry.
“We are a patient people who wait to be discovered, like I was discovered, but of course there are just that many platforms to discover everybody.”
Miss Rebecca Donkor, Executive Director of LIPP added that the project, will inculcate in young female adults the practice of combining commercial activities with their academic pursuits. Present at the launch were some renowned models as well as key industry persons, and officials of Sleek Cosmetics.