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On clothing choices African artistes suffer from identity crisis - Da' Hammer

According to him, every music genre has its image, attitude, character and there is the need for artistes to recognize that and dress to suit their respective music genres.

  • Published:
Edward Nana Poku Osei, known in showbiz circles as Da’ Hammer play

Edward Nana Poku Osei, known in showbiz circles as Da’ Hammer

Record producer, Da’ Hammer of the Last Two Music Group has launched his sentiments about how most African artistes dress saying that most suffer from identity and image crisis.

According to him, every music genre has its image, attitude, character and there is the need for artistes to recognize that and dress to suit their respective music genres.

Hammer posted his thoughts on the image of the African artiste on his Facebook page saying, “A lot of Artistes in Africa suffer from identity and image crises… I see this great look and immediately think, wow good looking hip hop artistes but then I open the song and its great music alright but not hip hop as portrayed in their presentation.
Notice tht
[that] rock Stars dnt [don't] dress like hip hop stars and reggae stars dnt [don't] even dress like dancehall stars.
Let’s try to make it easy for consumers to identify with us and our music by portraying our true art in our appearance. Instead of everyone dressing like pusha t or big Sean. Afro pop acts can also create a unique look tht
[that] can help authenticate tht [that] genre like the others”.

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