Singers cuts all ties with H&M over controversial advert

January 9, 2018 12:55 AM

The Weeknd is the first celebrity to take real, substantial action against an increasing number of offensive advert content.

Burn! H&M just lost business with

The singer took to his Twitter account to share a picture of a young black child wearing a hoodie with a racial slur on it.

ALSO READ: Black model; Lola Ogunyemi in ‘Racist Ad’ speaks on the controversial campaign

The hoodie reads: "Coolest monkey in the jungle."

The Internet has been in an uproar since the photo hit social media.

Sharing the photo, the Weeknd wrote:

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Racist Ads

You would recall that Dove had to pull down an ad and apologise for a new campaign which was released in October 2017.

The advert showed a black woman in a brown shirt take off her shirt to be revealed as a white woman in a white shirt after using the product.

This is hardly the first time the company has been caught in a racial storm over one of its adverts even though it has gone to several lengths to promote itself as a product born of diversity.

Nivea is another cosmetic brand to commit a similar blunder.

Apology

H&M has removed the image from their website and replaced it with a picture of the hoodie by itself. This shows H&M knows that the image was highly inappropriate and they offered a lukewarm apology in response.

An H&M spokeswoman said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

ALSO READ: Cosmetics brand under attack for its skin lightening advert which has racist undertone