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Movie Makes $90.7m Over Valentine's Day Weekend

February 16, 2015 1:47 PM

'Fifty Shades of Grey' made a whopping sum of 90.7 million dollars just over the Vals day weekend.

According to the Hollywood Reporter, Universal’s "Fifty Shades of Grey" enjoyed a massive bump on Valentine’s Day, putting the female-fueled film adaptation of E.L. James’ S&M-laced romance novel on course to earn a whopping sum of $90.7 million in North American over the long Valentine's Day weekend.

That includes $81.7 million for the three-day weekend, the No. 2 February opening of all time after Mel Gibson’s "The Passion of the Christ" ($83.8 million). It is also one of the top showings ever for an R-rated title. Technically, the record-holder is "The Matrix Reloaded", which posted a three-day debut of $91.8 million in 2003.

The numbers for Fifty Shades could shift when final four-day estimates are released on Monday, February 16.

Overseas, the results are even more astounding for Universal. Fifty Shades is opening to No. 1 in 56 markets for a projected $158.3 million international debut — the highest opening ever for an R-rated film and the second best for Universal after "Fast & Furious 6" ($160.3 million). That would put Fifty Shades' global launch at roughly $250 million (foreign numbers weren't immediately available).