Known in real life as Enock Boateng, Focus and Blur believes photography can make one tell many stories through the lens. “Photography is a beautiful way of expressing yourself,” he tells Facebook. “You literally don’t have to do much. Pick up your tool and let people see the world through your eye.”
He started his career in 2010 but began holding a professional camera between 2012 and 2013. His initial focus was on advertising, however, little did he know that photography could help him achieve that goal.
“When I see the TV and billboard ads, I ask myself, ‘how can I get to the position to create something like this?’” he reveals. “Then I realised photography is one of the great tools to achieve this.”
At the start of his career, just like every new entrepreneur, he faced some challenges. He had to hire-purchase his first camera and couldn’t cover his first event alone due to fears and inexperience.
“I had to hire purchase a camera because I couldn’t pay GHC800 for it. When I got my first event, I hired a second photographer to lead me so that I can learn from him.”
As a young graduate who was striving to make ends meet, he sometimes felt embarrassed when he met his school mates who appear like ‘big bosses.’ “It felt some way but passion meeting that determination point kept me going,” he divulges.
For Focus and Blur, Facebook came at the time he needed most. It’s the tool that exposed him to many clients and makes him do just a little talk.
“Instagram and Facebook came at the right time when every young entrepreneur needed something to help them promote themselves. A lot of my clients came from Instagram and Facebook.”
“Clients get to see a lot of what we do and we get to answer a lot of questions before they can ask us anything. The next thing you know, they want to make a booking. That has been one of the beautiful things that has happened to us,” he reveals.
Finally, he has four important secrets for young and aspiring photographers.
“Don’t miss the wedding kiss; show up on time; always wear a smile and don’t be like anyone else. Be you, be different,” he advises.