Channel relaunches as iRoko World, Funke Akindele made ambassador

princess abumere

March 11, 2016 11:52 AM

StarTimes channel to showcase the best of Nollywood.

The iRoko World team, Uloma Onuma; Head of Legal and Distribution and Funke Akindele

This information was disclosed at a media event on Wednesday 9, March 2016 in Lagos. Award winning actress Funke Akindele was also revealed as the channels new ambassador.

Uloma Onuma, Head of Legal and Distribution, iROKO said the new developments were a way for the channel to show its commitment to subscribers and Nigerian movie lovers.

Onuma explained the reasons behind Akindele being chosen as an ambassador.

“Our choice of Funke Akindele was because she has proven to be not just a multi-talented award-winning actress, but an inspirational character that excites many Nigerians with her educative and interesting movies as well as her comic character Jenifa,” she said.

“Akindele’s rich credentials in Nigerian entertainment industry can add value to the quality service irokoWorld TV offers to Nigerians, and choosing her as a Brand Ambassador was part of rebranding packages to make irokoWorld TV a household name in Nigeria and taking Nollywood to everywhere.”

READ: 10 things iROKO TV founder said about Netflix's launch in Africa

Akindele will be going on a nationwide tour of iRoko World's customer service experience centres. The actor expressed her excitement at the partnership.

Films and TV series including "Jenifa's Diaries", "White Hunters", "Pleasure Boosters" and "Child of Mercy" will be airing on iRoko World this month.

Watch the Pulse interview with Bobby Obodo who stars in Rok Studio's TV series "Husdands of Lagos" in the video below:

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