Stonebwoy leaves Ghana to Johannesburg for the next edition of the MTV

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"Shuga" is a television soap opera that was first aired in November 2009 on MTV Base as part of an initiative dubbed "MTV Staying Alive Ignite!" Its first two seasons was commissioned by MTV Networks Africa in association with The MTV Staying Alive Foundation, PEPFAR (The US President's Emergency Fund for Aids Relief), the Partnership for an HIV-Free Generation (HFG) and the Government of Kenya, as part of a multimedia campaign to spread the message about responsible sexual behaviour and tolerance.

It later became a hit and was aired in 40 different African countries before it was aired internationally in over 70 television stations.