Atsuson Jr talks directing own music video and working with Vic Mensa and Black Sherif

Ghanaian musician and filmmaker Jeffery Atsuson Jr had a career-defining moment when he directed photography for the Spotify Free Forever Campaign. The campaign starred Ghanaian music stars Stonebwoy, Black Sherif and Chicago rapper VIC MENSA.

Atsuson Jr Green

The 25-year-old creative describes that encounter as inspiring and a great experience, giving him a different perspective on artists. “Being around them made me realise they are just people like us who consistently put in time and energy to be where they are now.” Atsuson Jr also had a one-on-one with Black Sherif, who disclosed he is a fan of Jeffrey’s music.

Months after the release of the Spotify campaign, Atsuson Jr went into music mode, dropping “Quiet Thunder,” his first single of 2022. He released the soulful tune on July 29 and unveiled the self-directed music video the next day.

"Quiet Thunder," tells the story of an adventurer on a quest to bring something to his people. It details the beauty and struggle in a distant affair on heavy dance instrumental.

Speaking on the inspiration behind his self-directed music video accompanying the song, he said, " I wanted the visuals to have a character that wanders alone; far away from his family and loved ones. I think the greenery of the location we shot at in Akuse also represents something thriving more or less like a metaphor for beauty in the struggle of trying to achieve something."

Since its release, "Quiet Thunder" has received a lot of love online. It trended at Number Four on Twitter. " I have also had people reach out to me on the internet saying my music is utopic, and they would like to hear more, " he added.

About Atsuson Jr.

Jeffrey “Atsuson Jr“ is a 25-year-old filmmaker and recording artist based in Accra, Ghana. As a child, he was encouraged to pursue his interests in soccer, creative writing, and music. He joined the Victory Bible church choir, where he was the only male, and began writing songs at 12.

Jeffrey started to explore rap music during his early days in high school. He started making cover songs and freestyle videos which helped him build a following and establish himself as an artist among his colleagues.

Atsuson Jr. is an alumnus of the National Film and Television Institute, where he studied as a film director and scriptwriter. He has worked with different production houses, shooting music videos for local and international acts and having his short film screened at film festivals. Jeffrey went on to direct photography on documentaries like the Facebook Year of Return, Spotify This Is, and Spotify Free Forever.

Taking influence from the likes of Drake, The Weeknd, Enya, Celine Dion, Aurora, Xxtentacion & Billie Eilish, Jeffrey makes sounds centred around feels, exploring R&B and Soul with dance and pop music. His music aims at connecting with people emotionally.

Get our Top Stories delivered to your inbox

Welcome to the Pulse Community! We will now be sending you a daily newsletter on news, entertainment and more. Also join us across all of our other channels - we love to be connected!

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.com.gh