Legendary designer fronts Givenchy Fall 2015 campaign

olamide olarewaju

April 29, 2015 9:43 AM

Donatella Versace is unveiled as the face of Givenchy's Fall 2015 ad campaign in a first of its kind ad.

Riccardo Tisci, Donatella Versace for Givenchy Fall 2015 campaign

In unusual news, Donatella Versace has been unveiled as the face of Givenchy's latest ad!

While it's common to see designers fronting campaigns for their own brands, a designer fronting for another brand is a a rare thing but with Riccardo Tisci this is happening for the first time.

Givenchy's creative director; Riccardo Tisci took to Instagram yesterday, Tuesday 28th April 2015 to announce that Donatella Versace will star in the brand's Fall 2015 ads, as part of a "Givenchy Family" campaign, he posted, “So proud and honored to introduce my new ultimate icon: Donatella Versace…Givenchy Family Campaign”

Riccardo Tisci is known to employ unconventional model casting using transgenders, albinos, actresses and so on.

The pair pose in a black and white image captured by Mert & Marcus styled by Carine Roitfeld.

The designer scores a first choosing an established designer to front his own brand, bold move!

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olamide olarewaju