The GH Shoemakers Trade Fair will commence a new phase in the history of local brand shoemaking in Ghana.
The GH Shoemakers Trade Fair will commence a new phase in the history of Local Brand Shoemaking in Ghana. At a press launch in Accra, Synergia360IMC a marketing and events start-up, the creative director Obaahemaa Ny Kyeraa said ‘the event is packaged to increase its relevance to the market, thereby offering optimal brand equity, scalable margin of sale for creative shoemakers and brand adoption as a staple Ghanaian mark of quality, meticulously crafted with contemporary designs confident to last and worth buyers spend’.
GH. Shoemakers trade fair seeks to reshape the ingrained perception and apathetic narrative amongst Ghanaians towards Ghanaian made brands of been sub-standard, comparison to foreign shoe brands. The trade fair will showcase an array of designed to last for eons brogues, loafers, pumps, flats, boots, kids shoes, women stilettoes uniquely made in Ghana which can rival established international brands.
The fair will demystify the economics of Ghanaian made shoes as an avalanche to propel the economy by way of creating jobs for well skilled and trained artisans, creatives whiles growing the economy to approximate an artistic, and creative industry void of unemployment.
The GH. Shoemakers Trade fair comes off on the 4-5 of November at Seriallo in Osu, to celebrate, appreciate Ghanaian ingenuity, innovation and quality inspired creativity crafted in shoes to be worn every day and not on a select day via adoption of the myriad Ghanaian shoe brands. Ghanaian Entrepreneurs who are into shoemaking are to contact Synergia360IMC for registration.