As part of celebrations marking its 170th Anniversary, Vlisco has unveiled a shop window activation at its flagship boutique at the Accra Mall. This activation box has been designed in the likeness of Vlisco’s V Inspired, magazine, and it encourages participants to become high fashion cover models and pose for pictures.
The window activation also comes with a special promotion where participants who take a picture in the installation and post to social media with the hashtag #Vlisco170Years, stand a chance to win a Vlisco prize. This interactive feature will be in the store until December and everyone is welcome to participate.
Since 1846, Vlisco has been creating unique textiles in Holland that have influenced the fashion landscape in West and Central Africa. These textiles reflect true Dutch craftsmanship and were originally known as ‘Hollandais’, from the French word for ‘Dutch’.
Today, Vlisco is still the only brand creating authentic Dutch wax fabrics and is recognisable for its unique design, colours and wax craquelé, all of which combine to create this inspiring fashion statement.