Four great brands that unified had brought together all the people in the room sharing a night to remember. The previously known Ringier Digital Marketing and Play Studio had joined the Pulse and Pulse TV brand names to be Pulse Marketing and Pulse Studio respectively.
Katharina Link, Pulse Ghana’s Managing Director welcomed the guests on the night, sharing her background, experience in Ghana so far and a fun fact about her football fan life. She was supported by Moritz Boullenger, who led the Pulse Ghana team before Katharina’s arrival and now the Managing Director of Pulse Nigeria.
The Pulse Ghana team also had Sena Quashie, Director of Digital Marketing Strategy & Sales, Naa Takia Nunoo, Director of Operations, Fiifi Coleman, Director of Video, Kwame Boakye, Editor in Chief & Director of Content, Tony Donkor, Head of Business Development and Delvin Cooper, a Senior Digital Strategist who interacted with the guests on a night that was supposed to be a step away from the long emails, proposals and everything work-related.
Among the partners and guests on the night was the Switzerland Ambassador to Ghana, Philipp Stalder, representatives from Total, Weave Ghana, Promasidor, Glico Group, PZ Cussons, Bayport and the CEO of Jumia Ghana, Diana Owusu-Kyereko.
With everyone already enjoying the conversations, food and wine, Bosom PYung’s appearance at the dinner created solemn suspense with people wondering if that was truly ‘Attaa Adwoa’.
This relaxed appreciative mood of knowing the face behind the music did not just work with the case of the musician but also on the side of Pulse Ghana’s relationship with the people they work with. Attributing faces to the names and titles of email exchanges was something the guests and members from the Pulse Ghana team appreciated.
Managing Director of Pulse Ghana, Katharina Link thanked the guests and partners for making time to be a part of our brand unification dinner telling Pulse.com.gh:
“Pulse is the one strong brand under which we’re now unifying all our activities. I am proud of our team and our strengths in telling great stories that connect and add value to both our users and clients.
"With Pulse, we want to built the leading media group across Africa while also being the local experts when it comes to content and marketing. Now as one company, I am looking forward to become even stronger and telling great stories that connect and add value - for both our users and clients in Ghana."
Pulse Nigeria’s Managing Director, Moritz Boullenger backed Katharina to continue the growth of Pulse Ghana to be the leading digital media group in the market saying:
"After spending 3 years with Pulse Ghana, I am moving on to further grow an integrated Pulse brand in Nigeria. It was a pleasure working with such a fantastic team and partners here in Ghana. With Katharina's strong track record in building leading media products, I look forward to seeing Pulse Ghana continuously grow as the leading digital media group in the market."
Having said hi’s to all, ate something and drunk more wine, the night ended with some photographs as Bosom PYung of Attaa Adwoa fame took centre stage to share his infectious smile among the guests and restaurant staff because truly, Pulse Ghana’s dinner which was about unification of four brands ended up also uniting everyone in the room.