Nestle MAGGI launches new show with exclusive premiere

sQuashie

July 9, 2018 9:21 AM

Yelo Pèppè, a 13-week show highlights the numerous challenges that modern African women face and was launched at Fiesta Royale on Friday.

Nestlé’s launched MAGGI Yelo Pèppè, a unique online nutrition education series to celebrate contemporary African cuisine and promote healthy lifestyle with an Exclusive Premiere in Accra.

The thirteen-week programme highlights the numerous challenges that modern African women face when finding balance between providing nutritious and healthy food for their family and the demands of a modern life.

Speaking at the event to launch the show, Anita Erskine, one of the lead casts in the show spoke on how much she had learned from being a part of it.

“Prior to #YeloPèppè, I hadn’t paid attention to how much salt, sugar or oil to use. As a mother, this series helped me to do that, and to teach my kids how to do same,” Anita Erskine said at the event.

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MAGGI® has been inspiring millions of women to use local ingredients to cook healthy-tasty meals for their families through its highly successful nutrition roadshows.

With its Yelo Pèppè Series, MAGGI® partnered Google’s YouTube and collaborated with Ghanaian Award-Winning Film Director and Writer, Shirley Frimpong-Manso to bring Central and West African audience the richest video content possible.

Representatives of Publicis Ghana, who were listed as creators of the show stated, “We got an idea to create an online series about women in Africa and what they are doing everyday of their lives."

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The Series adopts a new and innovative way to connect with modern consumers who are increasingly active on Social Media, affirming the fact that healthy cooking can be exciting without having to compromise on taste.

sQuashie