People now see Wi-Fi as more important than chocolate, alcohol and even sex, a new study has revealed.

The study, carried out by Wi-Fi connectivity provider iPass examined 1,700 people from North America and Europe.

Participants were asked about their connectivity habits, preferences and expectations, and were asked to provide opinions about their level of dependence on mobile connectivity.

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Pat Hume, Chief Commercial officer of iPass said: “Wi-Fi is not only the most popular method of internet connectivity; it has surpassed many other human luxuries and necessities.”

“The idea that Wi-Fi would be considered more important than sex, alcohol and chocolate would have been unthinkable just a few years ago. For some time now, the internet has appeared on the bottom line of Maslow’s hierarchy of needs, almost as a longstanding joke in geek culture. Recently, the idea has gone mainstream,” he added.

The study further revealed that a majority of people now make travel decisions based on whether the hotel or accommodation has a Wi-Fi connection.

About 75 per cent of respondents also said that Wi-Fi has improved their quality of life.

Internet obsession has been proven by scientists at McMaster University in Ontario, Canada to fuel depression, anxiety, impulsiveness, and short attention span.

The researchers have, therefore, called on people, particularly teenagers, to be more careful about their use of the internet, and always look out for signs of anger and desperation.