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One Direction's Boy band's fragrance wins award at Fragrance Foundation UK Awards

One Direction's perfume was crowned best celebrity scent at the 23rd annual Fragrance Foundation UK Awards in London last night (14.05.15).

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One Direction - made up of Niall Horan, Louis Tomlinson, Harry Styles and Liam Payne play

One Direction - made up of Niall Horan, Louis Tomlinson, Harry Styles and Liam Payne

One Direction's perfume was crowned best celebrity scent at the 23rd annual Fragrance Foundation UK Awards in London last night (14.05.15).

The band - made up of Niall Horan, Louis Tomlinson, Harry Styles and Liam Payne - released their fragrance You & I last year, which was honoured during the gala dinner held at the The Brewery in East London.

The band weren't the only popstars to have their scent praised during the event, with Cheryl Fernandez Versini's fragrance Stormflower also picking up the award for best launch.

The prestigious ceremony - which was attended by stars including Paris Hilton and Richard E Grant and featured a performance by former 'X Factor' contestant Rebecca Ferguson - was held in honour of the charity Look Good Feel Better.

A host of luxury brands were also honoured during the evening with Yves Saint Laurent picking up the Best New Female Fragrance award for Black Opium and Jimmy Choo bagging the Best New Male Fragrance Award for Jimmy Choo Man.

Yves Saint Laurent also won the Best New Male Fragrance in Limited Distribution for Splendid Wood, while Dior took home the female equivalent for Dior Rose Elixir Précieux.
The french label then bagged the Best New Media Campaign prize for their latest Dior Homme Eau for Men ads, while Jo Malone London won Best New Media Campaign for a women's fragrance for their Wood Sage & Sea Salt scent.

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