“It’s important to up skill continental sports broadcasting talent. The understanding works its way into their DNA - and it shows in the results that our viewers see on-screen,” says SuperSport’s, Head of Production, Alvin Naicker.

Naicker said this while speaking at the SuperSport’s Media Roundtable at the MultiChoice Content Showcase in Mauritius.

The discussion panel anchored by SuperSport presenter Carol Tshabalala also included SuperSport Head of Marketing Motheo Matsau, SuperSport General Manager: Southern Africa Graeme Murray and former Ghana International footballer and FIFA and CAF General Co-ordinator, Anthony Baffoe.

During the discussion, Baffoe divulged that the organization was doing more than just covering sports.

“SuperSport laid the foundation in club licensing, up skilling the administrators, setting basic standards at the stadiums – and they’ve even assisted with setting up the Players’ Union, making players stakeholders in the leagues and allowing them to plan for life outside football,” he said.

Murray referred to the TV network’s interest and engagement in the local football clubs as one of the means through which sports has developed in the continent.

“We started working with the Nigerian Premier League in 2006 and it’s gone from strength to strength,” he said.

“We progressed to the Nigerian Super Eagles’ League and the Nigerian Basketball league, both of which are doing better than ever”, he added.

According to Murray, their group of sports coverage channels has generated profound results.  He shared: “In 2006 we flew a crew of 26 people to Abuja to broadcast a football game. Today, we’re proud to say that we have 100% local crews operating our facilities in Nigeria and Ghana”.

Naicker said: “We’re proud to not only be the best sports broadcaster on the continent, I think we’re one of the best in the world".

During the session with media from across Africa, the head of production for the sports television network also disclosed that the 11th edition of the All Africa Games would be broadcast live on SuperSport 9 from Friday 4 September, 2015.

View the Pulse Gallery from the event above.