Betway holds 2nd Thought Leadership Seminar in Ghana

sQuashie

February 5, 2018 6:09 AM

The seminar aimed at creating an avenue for key players in the Ghanaian sports industry to share best practices and experiences.

The seminar dubbed “Positioning Your Brand” was held at the Alisa Hotel in Accra on Thursday, 1st February 2018.

The seminar aimed at creating an avenue for key players in the Ghanaian sports industry to share best practices and experiences.

Consistent with Betway’s goal to develop sports in Ghana, participants were taken through a series of presentations on brand positioning, social media usage and sports marketing and sponsorship by speakers with requisite experience in selected areas.

CEO of Forwardzone, Ashley Kotzin spoke on the qualities of a good team manager.

This is intended to help train participants on how to effectively manage their teams and sports establishments.

Magnus Rex Danquah Snr. and Stephen Essien led discussions on how teams can position their brands to enable them attract sponsorships.

Participants at the seminar were also taken through a presentation on how to use their online presence to gain competitive advantage.

Nehemiah Attigah led the discussions on how to effectively use and manage social media pages and websites.

Also present at the Betway Thought Leadership Seminar this year was former skipper of the Black Stars, Stephen Appiah and UEFA license “A” Coach Nico Labohm.

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sQuashie