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RDM Ghana Digital marketing; The new communication to the world

Search Engine Marketing (SEM), Search Engine Optimization (SEO), Content Marketing, Social Media Optimization, Social Media Marketing, Influencer Marketing, Email Marketing, SMS and MMS Marketing are all major activities that completes Digital Marketing.

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Ringier Digital Marketing, Ghana play

Ringier Digital Marketing, Ghana

Digital Marketing is the use of digital platforms to advertise products and services to the right kind of audience.

This also means targeted, measurable and interactive marketing through different digital platforms.

Search Engine Marketing (SEM), Search Engine Optimization (SEO), Content Marketing, Social Media Optimization, Social Media Marketing, Influencer Marketing, Email Marketing, SMS and MMS Marketing are all major activities that complete Digital Marketing.

Influencer Marketing

This is the use of social media influencers as a major drive for your campaign.

In this case, a lot of big brands today are making mistakes with the use of this strong social media campaign tool.

READ MORE: Facebook RDM Ghana to participate in Facebook Agency Ambassador program

Brands in this era get ambassadors and social media influencers based on their followers and fan bases but using this as a main factor to determine who is good for your brand is wrong.

This is why most brands end up advertising the influencer instead of the influencer promoting the brand.


An influencer with 2,000 fans online that talks about fashion products with about 80% of his/her online posts is better for a fashion brand than an influencer with 30,000 fans who talks about general products.

As such, it is important to analyse the interest of the influencer, for whatever he/she often posts about will determine the interest of a large percentage of your total fans online.

So having 2,000 fans interested in fashion is good for a fashion brand than having 30,000 fans of an influencer that often talks about politics or gadgets and less about fashion. The interest of the influencer matters.

So, why don’t you give the right influencer your product sample and all you ask in return is “honest review”. This will help you attract a quality audience.

Search Engine Marketing

This includes Display Advertisement, Video Ads and Search Marketing on Google and search partners like Yahoo, Bing SERPs (Search Engine Result Pages).

Search Marketing is basically reaching out to audiences who are already interested in your product, similar products or competitors as they come online to search for certain keywords which you must be bidding for to appear there.


If as a publisher, you bid for the key word “news”, you need to know you are not the only one bidding for this keyword on SERPs. For your ads to claim the top position on search results, you need to be willing to pay more than competitors.

If your maximum CPC (cost per click) bid for the keyword is $0.05 and competitor A and B are willing to pay $0.02 and $0.10 as maximum CPC respectively, competitor B will own the position because the keyword will cost a little above yours ($0.05), as competitor B is willing to pay up to $0.10 for the same keyword.

The keyword will cost more than $0.10 when another competitor or you are willing to pay above $0.10.

When writing high quality ads, it’s important to ensure the use of relevant keyword(s) in your ad headline. Capitalizing each word in your search ad has proven to get 60% more clicks than without.

Do not forget to have a CTA (Call to Action) in your ads as well. CTA is what you want and telling the audience to do with your products or services.

Display Advertisement is creating banner ads that are compliant to Google Ad policies and either targeting different websites with keywords or placing ads on different websites directly through Google AdWords.

Targeting Apps on mobile and tablets have been very useful in recent times as they are giving more click through rates (CTR).

Video Advertisements through Google AdWords with placements on YouTube and websites get you views and impressions.

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