Pulse.com.gh logo
Go


Snapchat vs Instagram Instagram launches first advert campaign in France

For its first global advertising campaign, Instagram chose France. The move has been called by many as the photo sharing application’s attempt at gaining superiority over Snapchat.

  • Published: , Refreshed:
play Teenagers prefer Snapchat to Instagram (Instagram)

It must be spring cleaning time in Instagram

Less than a month after a complete renovation of the application’s interface accompanied by a new logo, the photo sharing application has launched its first advertising campaign. And it is France that Facebook, who bought Instagram in 2012, chose as it first target market.

The new advert campaign with creatives Marcel and Co. will run on 3 media (internet, cinemas, urban display). In a report on BFM, Laurent Solly, head of Facebook France, revealed that the campaign is backed by a "significant" budget and will be aired throughout summer.

Teenagers prefer Snapchat to Instagram

In recent months, it seems that the crazy growth of the photo sharing app has slowed somewhat.

play Snapchat usage now bigger than Facebook and Instagram combined (Business Insider)

 

While Instagram had gained 100 million users between 2014 and 2015, the number stagnated in 2016. A study by the British agency Locowise, shows that the application has seen a growth rate fall by 90% between April 2015 and April 2016. Users are also noted to be less active on the social network with engagement levels (sharing photos, likes, comments) falling by 5% in April and even 63% in one year.

This raises question for the financial viability of Instagram, which like Twitter has been said to have reached the peak age of maturity, a this period which is notably difficult to handle for most social networks.

Though it is too early to conclude, it appears that Instagram suffers major competition from Snapchat

Another survey conducted by the investment bank, Piper Jaffray, showed that 28% of adolescents prefer Snapchat as the social network they use most against 27% for Instagram, 18% for Twitter and 17% for Facebook.

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Breaking Otabil finally breaks silence on banking controversiesbullet
2 Investment banks in Ghana Top 5 investment banks in Ghana and why you...bullet
3 Banking Crises Sahel Sahara and Omni Bank become latest to mergebullet
4 Increment Fuel prices to go up again – IESbullet
5 Incompetence Otabil wasn't qualified to be Capital Bank Board...bullet
6 Nana Appiah Mensah Menzgold boss apologises to BoG after...bullet
7 Collapsed Banks Here are the auditing firms for the 7...bullet
8 Bank Collapse Capital Bank Board misused GHC 610 million...bullet
9 Banking In Ghana Stranded customers of First Allied...bullet
10 Capital Bank Collapse Here are the roles of a...bullet

Top Videos

1 Former Capital Bank staff grills pork for survivalbullet
2 Forbes 2018 Africa's billionaires rich listbullet
3 Money Alert Meet Africa's richest womanbullet
4 New Discovery Ghana discovers new mineral, lithium in commercial...bullet
5 Dr Joseph Siaw Agyepong Nobody can collapse my company – JOSPONGbullet
6 Plane Crash Starbow suspends operations following plane crashbullet
7 Support Finance minister buys Kantanka carbullet
8 New Phones Nokia MWC 2018 Event in 5 minutesbullet
9 Tech 6 reasons you should buy an iPhone SE instead of...bullet
10 Bozoma Saint John 10 quotes from Uber top official,...bullet

Business