Pulse.com.gh logo
Go


Football French glamour club PSG turns to China for fans... and funds

After three pre-season tours in a row to the United States, French glamour club Paris Saint-Germain turned to Asia in search of new fans and business deals ahead of the new season.

  • Published:
Paris Saint-Germain's Neymar and teammate Kylian Mbappe celebrate after a French Cup goal scored against Rennes in January play

Paris Saint-Germain's Neymar and teammate Kylian Mbappe celebrate after a French Cup goal scored against Rennes in January

(AFP)

After three pre-season tours in a row to the United States, French glamour club Paris Saint-Germain turned to Asia in search of new fans and business deals ahead of the new season.

It's the market "with the biggest growth potential," according to a PSG official discussing the club's two-week summer trip to Singapore and China.

PSG's Asian fan base has grown while its social media presence has exploded along with the French club's rising profile following the signings of world football's most expensive player Neymar and French teenage sensation Kylian Mbappe.

Riding the wave of rising popularity, the French club with the Eiffel Tower logo took advantage of the Asian tour to open a permanent office in Singapore.

"With the growth the club has enjoyed in recent years, along with the arrival of our two superstars Neymar and Mbappe, we thought that now was a good time to do it, it was the right moment," said Sébastien Wasels, the club's Asia Pacific director.

French glamour club PSG is looking to Asia for fans, and funds play

French glamour club PSG is looking to Asia for fans, and funds

(AFP)

He said the Qatari-owned club with ambitions to dominate Europe needs the base to handle rising Asian growth opportunities.

And the club that could face sanctions by European football's governing body UEFA for allegedly violating regulations over spending limits needs to significantly boost its income.

PSG says that it has signed several commercial deals in the region including a multi-million euro partnership with marketing agency Desports for sponsorship and licensing rights in China and Hong Kong.

Younger generation

The club has also pinpointed three geographical growth areas in Asia and plans to hire a team of five expert locals to focus on business development opportunities in China, South Korea/Japan, and Southeast Asia/Oceania.

During the club's brief summer Asia stay that included matches in Singapore and the French Super Cup final against Monaco in Shenzhen, PSG hosted a range of promotional events.

Paris Saint-Germain's Neymar Jr and celebrate with the trophy at the end of the French Cup final play

Paris Saint-Germain's Neymar Jr and celebrate with the trophy at the end of the French Cup final

(AFP)

The included a cooking class by the club's Brazilian defender Marquinhos and a training session for young players at China's "PSG Academy" by former star player Maxwell, now part of the PSG management team.

PSG's eSports section was also brought into play to woo the younger generation, hosting a FIFA video tournament for 400,000 participants on local platforms to boost the club's active gaming sector.

PSG's social media footprint in Asia is rapidly expanding, says the club.

"When QSI (Qatar Sports Investments, the club's owners since 2011) took over, we had a million social media followers globally: 90 percent in France

"Today we have 60 million... 90 percent outside France. No other sports entity has had that scale of digital growth."

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Ghanaian Players Abroad Swansea City fans troll Jordan Ayew over his...bullet
2 Ban Threat Osafo Maafo to lead government delegation to meet FIFA on...bullet
3 Ghanaian Players Abroad Thomas Partey sets record in Super Cupbullet
4 Football FIFA made a mistake awarding Messi the Golden Ball- Sepp...bullet
5 Number 12 Government responds to FIFA’s threat to ban Ghanabullet
6 'Number 12' 6,000 Ghanaian footballers to be rendered unemployedbullet
7 La Liga This is why Luka Modric wants to leave Real Madridbullet
8 Revealed!!! This is the only thing that makes Cristiano...bullet
9 The Finest Top 10 players who made the Ghana Premier...bullet
10 Afcon Qualifier Ayews, Asamoah Gyan dropped from Black...bullet

Top Videos

1 Watch Kwadwo Asamoah's wonderful assist as Inter pip Atleticobullet
2 Seedorf and Kluivert unveiled as the new Cameroon coachesbullet
3 Anas Aremeyaw Anas finally takes off beads on TVbullet
4 Video Andre Ayew jams to Kwami Eugene’s hit songbullet
5 Video Shatta Wale displays great football skills that would...bullet
6 Back to the Roots Memphis Depay dancing ‘adobe’ in Cape Coastbullet
7 Video Watch the highlights of new Black Stars wonder kidbullet
8 Ghost Goal Italian referee shows remorse for disallowing...bullet
9 Video Sulley Muntari cooks for wife Menayebullet
10 Video These words of Paul Pogba inspired France to...bullet

Football