Pulse.com.gh logo
Go


Football UK TV star Alan Sugar accused of racism over World Cup tweet

British businessman turned BBC TV star Alan Sugar came under fire Wednesday after tweeting a picture of the Senegal national football team with the caption "I recognise some of these guys from the beach in Marbella".

  • Published:
Labour prime minister Gordon Brown made Alan Sugar, 71, a lord in 2009, but he left the party in 2015, citing its "negative business policies" play

Labour prime minister Gordon Brown made Alan Sugar, 71, a lord in 2009, but he left the party in 2015, citing its "negative business policies"

(POOL/AFP)

British businessman turned BBC TV star Alan Sugar came under fire Wednesday after tweeting a picture of the Senegal national football team with the caption "I recognise some of these guys from the beach in Marbella".

The Apprentice presenter took down the post after being accused of racism, writing: "Seems it has been interpreted in the wrong way as offensive by a few people... frankly I can't see that but I think it's funny."

Alongside the picture of the Senegal team, Sugar also posted images of sunglasses and handbags for sale on a beach.

Actress Kelechi Okafor tweeted that Sugar was "constructing this joke on the premise that all black people look alike, are poor and cannot achieve social mobility.

"This is why I say that racism is too deeply ingrained within the British psyche for certain people to even realise how damaging and hurtful their 'jokes' are."

BBC journalist Babita Sharma added: "A shocking, vile tweet that you take a screen grab of because you know it will soon be deleted."

Sugar responded: "If it so vile why have you retweeted it. You make me sick."

Sugar made his fortune as founder of electronics company Amstrad, and is estimated to be worth £1.15 billion ($1.5 billion, 1.3 billion euros).

He was chairman of Premier League club Tottenham between 1991 and 2001, and has presented the British version of The Apprentice since 2005.

Labour prime minister Gordon Brown made Sugar, 71, a lord in 2009, but he left the party in 2015, citing its "negative business policies".

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Number One Fan Meet Kylian Mbappe’s model girlfriend who was Miss France...bullet
2 World Cup 2018 All the award winners of the 2018 FIFA World Cupbullet
3 Video Shatta Wale displays great football skills that would delight youbullet
4 World Cup 2018 Man loses GHc10K bet after Croatia’s loss to Francebullet
5 Revealed President Akufo-Addo establishes football academy-Ex...bullet
6 Football Ronaldo sparks Champions League dreams ahead of...bullet
7 GFA Reforms ‘Honest’ Tony Baffoe backed to become new GFA bossbullet
8 Serie A Players of my age go to Qatar- Ronaldo throws shadebullet
9 Football BBC denies collaborating with Anas for 'Number...bullet
10 Serie A Here's how much Ronaldo will earn every minute...bullet

Top Videos

1 Anas Aremeyaw Anas finally takes off beads on TVbullet
2 Video Gyan rubbishes assertion that Ghana would have won Russia 2018bullet
3 Video Sulley Muntari cooks for wife Menayebullet
4 Video Shatta Wale displays great football skills that would...bullet
5 Video Watch the highlights of new Black Stars wonder kidbullet
6 Ghost Goal Italian referee shows remorse for disallowing...bullet
7 Back to the Roots Memphis Depay dancing ‘adobe’ in Cape Coastbullet
8 Video Sannie Daara received GHC 4,000 bribe in Anas exposébullet
9 Video Watch highlights and goals of Black Stars new...bullet
10 New Club Gideon Baah's interview after completing move...bullet

Football