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Jay Jay Okocha GFA can use StarTimes deal as leverage for more sponsorship

Okocha wants the Ghana Football Association to take advantage of the StarTimes deal to attract the corporate world.

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Former Nigerian international, Austin ‘Jay Jay’ Okocha is confident the Ghana Football Association (GFA) can take advantage of its partnership with pay-TV operators StarTimes to secure more sponsorship deals in the near future.

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Okocha believes the StarTimes deal could open the doors for other companies to pump money into Ghana football, but insists that a lot of “creativity” will be needed to make it a reality.

StarTimes have succeeded media giants Supersports and secured the broadcast rights of the Ghana Premier League (GPL) as well as other competitions under the auspices of the Ghana Football Association over the next ten years in a deal worth $17,950,000.

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But the league is still without a headline sponsor after Capital Bank (formerly First Capital Plus Bank) pulled out of sponsoring the competition last season. The FA cup is also currently without a sponsor after its main sponsor for the last couple of years, MTN, confirmed they would not renew their contract for the competition next season.

The Ghana Juvenile League and the National Women’s League are also without sponsors. However, Okocha – who is in Ghana as a Bundesliga ambassador for StarTimes – insists the GFA can take advantage of the deal with StarTimes to secure more sponsorships for other competitions, but was quick to caution that the heads of the country’s football governing body must be “very creative” to make any headway.

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“I’m so glad not just because StarTimes have taken the initiative to bring the Bundesliga to us here in Africa, but also because they have signed a deal to help promote the Ghanaian league;” Okocha said at a press conference held at the office of StarTimes as part of the Bundesliga legends tour.

“I think it’s a great platform which the FA can leverage on, and that will give them the opportunity [to get more sponsorship]. If they [GFA] are creative – I will have to point that out – they can leverage on this platform [StarTimes] to get more endorsements from the corporate world.

“Automatically, I believe that the image rights [of the GPL] will, and should, be up there now in order to attract the corporate world,” he added.

Okocha is in Ghana for the “StarTmes Bundesliga legends tour” to help promote the German league in the country, which will be airing every weekend on StarTimes channels.

StarTimes are currently launching their coverage of the German Bundesliga in Ghana. And as part of a lined up programme, are on a tour with legends who plied their trade in the German topflight. The pay-TV operators who are seeking to establish themselves in Ghana and have also secured the rights for the Chinese Super League (CSL) and the French Ligue 1.

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