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How BlackBerry went from controlling the smartphone market to a phone of the past
BlackBerry controlled 50% of the smartphone market in the US and 20% globally at one time. Despite being one of the first smartphones, it failed to innovate and became complacent in how the smartphone market was changing. There was an updated iPhone every year, and other smartphones, like the Motorola Droid, began to hit shelves, while BlackBerry struggled to add new features that appealed to consumers.
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