Tesla has a referral program that gets existing owners to convince other people to buy new Model S and Model X vehicles. In return, they can work their way up a ladder of special rewards. The program has been in place since late 2016.
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Tesla is offering a secret special deal to some owners (TSLA)
Active owners who get people to buy new Teslas can pick up the next-generation Roadster for a discount. When Tesla finally builds it.
The 2.0 version of the Gen 1 Roadster.
Some owners are evidently referring so many new owners that they've unlocked a heretofore unknown perk: the opportunity to buy the as yet un-revealed new Tesla Roadster for a 10% discount, according to Jalopnik's Justin T. Westbrook, via Teslarati.
Teslarati describes the reward thusly, which was discovered in the Tesla app:
Initially, the double-secret Roadster reward seemed like it might be a put-on buried deep in the Tesla app, but Tesla confirmed that it's for real.A Founder's Series Roadster would be among the first new vehicles built when Tesla get around to revamping its original car, a zippy all-electric two-seater than proved an EV could be far more than a glorified golf cart. I'm a big Roadster fan; it was the first Tesla I ever drove and it's still my favorite.
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Very active referring owners, as Jalopnik noted, could actually get a free next-gen Roadster if they convince a lot of new customers to take the Tesla plunge.
Tesla has been promising a new Roadster for a while now, but we don't really know what the timetable will be. Probably a few years, at least.
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