ADVERTISEMENT
MultiChoice loses 41,000 DStv Premium subscribers in one year
The financial result also showed that the loss of high-end subscribers drove down the Average Revenue Per User.
ADVERTISEMENT
MultiChoice has lost 41,000 high-end subscribers who use the DStv Premium decoder from the video entertainment and internet company.
Naspers -Multichoice parent company - revealed that high-end subscribers have declined from 1.962 million to 1.921 million over the last year.
After Naspers released its financial results for the year ended March 31, 2018, the figures show a big decline in MultiChoice’s DStv Premium subscribers.
ADVERTISEMENT
The financial result also showed that the loss of high-end subscribers also drove down the Average Revenue Per User (ARPU).
The image below shows the decline in DStv Premium subscribers over the last year.
Naspers also noted that the figures as released in its financial results for the year ended March 31, 2018, reflect all of MultiChoice’s subscribers and not just South Africa.
GOtv, DStv records mass market growth
Despite the loss in high-end subscribers in the financial results for the year ended March 31, 2018, Naspers said its “mass market growth trend continues, premium tier growth is declining and compact tier growth is starting to stabilize.”
ADVERTISEMENT
MultiChoice’s DStv subscribers grew from 11.942 million to 13.476 million – an increase of 13% - over the last year, the financial report revealed.
The company revealed that most of the growth came from lower-end subscribers, which shows that MultiChoice’s mass-market growth is continuing.
The growth came from lower-end subscribers might be as a result of the success story of GOtv.
Six years back, Multichoice launched the GOtv, which targeted the lower-end subscribers after much yearning.
GOtv has since catered for the lower-end subscribers while creating a wide range of viewing options for subscribers at a low cost.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
How SafeHamsters unlocks the potential of crypto betting| Insider Tips
A look into the diverse tax reforms being implemented across Africa
Dubai firm to lend South Sudan $12.9 billion in exchange for 20 years oil repayment
China dethrones USA as the most influential global power in Africa: Report
Major African economies expecting inflation ease into next year, except Nigeria
10 African countries with the lowest price changes in household commodities
Dangote refinery outranks Europe's 10 largest refining facilities
Africa may just have the lowest level of cyber threats compared to other regions