We explore the money-life of one of Ghana's biggest music celebrities
He is arguably the biggest music the country has seen in the last decade churning out some of the best hit songs.
His music brand has grown across the continent and Business Insider SSA takes a look at how he makes and spends his money.
Shatta Wale is arguably one of the most expensive artistes in Ghana reported to be charging around GHC 50,000 to GHC 70,000 for performances.
It is almost impossible to hold a major music concert in Ghana without having him on the bill and with top performances at shows such as Ghana Meets Naija, The S Concert, and shows which he personally hosts, we are sure and fairly right to say that this is his most lucrative source of fund.
Songs and videos
The self-acclaimed dancehall king is noted for a huge number of song release in a single year. He has recorded over 200 songs in two years. Digital rights and other benefits from the download of his songs is no doubt one of the sources of revenue for the man considered by many as the biggest Ghanaian artiste.
He recently signed on to Zylofon Media and was widely speculated to have pocketed $1.5 Million, a car and a house.
The “Taking Over” hitmaker mentioned last year that he deals in gold. Shatta Wale also into real estates even though it is believed to be on the buying and selling level.
In 2014, Wale was signed as a brand ambassador for Guinness Ghana Breweries and as the brand ambassador for Rush Energy Drink. In September 2017, Kasapreko Company Ltd, producers of several alcoholic and non-alcoholic beverages in Ghana, unveiled him as their newest brand ambassador for Storm Energy Drink.
Shatta has made some really great friends including Bola Ray, who presented a G-Wagon to him on his last birthday.
A look at the other side of the financial divide reveals some of the expenditure items likely to feature on Shatta Wale's list.
Shatta Wale recently bought a house for his mother and has made public utterances about how much he loves his family and how he plans to spend his fortunes on them.
In 2014, Shatta Wale made some donations to the Korle-Bu Teaching Hospital to donate to the Children's Block. He also donated to the victims of the June 3 flood and fire victims
On February 8, 2016, he donated items to the Police Hospital in Accra.
He also embarked on an educational campaign dubbed "Shatta Back to School Campaign" along with his Shatta Movement Management Team donated educational materials to schools. Wale also donated books to support Raising Readers Ghana Foundation, an initiative of EIB’s Nana Aba Anamoah
Investing in young talents
He is also very passionate about investing in young and upcoming artistes having recruited and sponsored the works of Joint 77, Addi Self, Captan.
He even featured them on his hit song, “Taking Over”.
Cars and Mansions
Typical of most celebrities, Shatta Wale has a fleet of cars and boasts of a US$ 1 million dollar mansion.