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Media mogul, Oprah Winfrey's network has just unveiled The O Store, an online retailer with a focus on exclusive Oprah merchandise.
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The store is to include a variety of items off the TV legend's O List from her magazine.
From $125 cakes to $200 earrings, the products run from gadgets to sweet treats, but only for the wealthy, going by the prices attached to the items.
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The main part of the new site features products from the Oprah Winfrey Network (OWN) shows including the 'Super Soul Sunday' and the 'Peace Love World' clothing line that came out of 'The Life You Want Weekend' tour.
The store will also feature online learning classes from OWN's O Courses platform.
The O List section will certainly draw plenty of attention with it's varied sections including food, beauty, jewelry, clothing and even home and garden.