Sustainable Business 10 branding tips every CEO must know

Pulse Contributor, Bernard Kevin Clive writes about the rules a Chief Executive Officer of any company has to follow in respect to branding.

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To begin with note that where the CEOs personal vision doesn't align with the company's vision the brand will eventually fail.

1. You are the first brand ambassador of your firm

  play You are the first brand ambassador of your firm (BKC.name)

2. Your personal brand is as important as your corporate brand

  play Your personal brand is as important as your corporate brand (BKC.name)

3. Communicate your brand's value in simple English. (Simplify) succinctly

  play Communicate your brand's value in simple English. (BKC.name)

4. Wear your brand daily

  play Wear your brand daily (BKC.name)

5. Find out how consumers perceive your brand

  play Find out how consumers perceive your brand (BKC.name)

6. Know what people like most and dislike about your brand

  play Know what people like most and dislike about your brand (BKC.name)

7. Invest in Employer Branding

  play Invest in Employer Branding (BKC.name)

 

8. Your private and public life are interrelated as long as you are the head.

  play Your private and public life are interrelated as long as you are the head. (BKC.name)

 

9. Never neglect Social Media as part of your brand (LinkedIn is a MUST for CEOs)

  play Never neglect Social Media as part of your brand (BKC.name)

 

10. Stay transparent, stay trusted!

  play Stay transparent, stay trusted (BKC.name)

 


Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books.

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