As if music producer/Snapchat mogul DJ Khaled wasnât busy enough releasing hit records and coining meme-worthy catchphrases, today he partnered with Palmerâs to release his own line of cocoa butter.
Itâs an on-brand move for the guy who posts almost-daily snaps of himself slathering the lotion on his shirtless, hairy body after a shower. The man has a passion for soft skin.
All three butters are available at Khaledâs own We The Best Store (from $6.50,) and Palmerâs (from $6.50, ).
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Khaled swears by cocoa butter for smooth skin, and his application advice is pretty accurate: Apply the lotion all over right after a shower, when your skin will absorb the most amount of moisture.
Just make sure your shower isnât too hotâsteamy water drains the moisture from your skin, making you feel itchy and dry.
Keep the temperature at a comfortable lukewarm, pat your skin dry (donât rub), and apply lotion generously for best results.
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But for Khaled, itâs not just about grooming. Itâs about not letting the haters get you down.
Apply the lotion any time âthereâs negative energy around,â he told Trevor Noah on The Daily Show. âYou gonna be good.â