• Mark Cuban spoke at Business Insider's IGNITION conference Monday afternoon.
  • The "Shark Tank" star and Mavericks' owner wasn't there to discuss the show, instead he spoke about Paladin, a startup he backs which pairs up lawyers pro bono with those who can't afford legal aid.
  • He didn't mention the ABC show at all and he didn't need to — he let his clothes do all the talking.
  • Cuban wore socks with sharks on them. Subtle.

Mark Cuban appeared at Business Insider's IGNITION conference Monday to discuss his latest backing, Paladin, a company designed to pair lawyers with people who can't afford legal aid. (You can read more on Paladin here .)

While he didn't come to talk about his role on the ABC show, he subtly reminded everyone he's a shark.

As Cuban sat on stage, I spied the Mavericks' owner wearing quite the conversation starter.Cuban's socks fittingly had tiny sharks on them.

mark cuban socks.JPG
Jin S. Lee/Business Insider

Take a closer look:

mark cuban shark socks
Jin S. Lee/Business Insider

Even if you were at the conference, you probably would have missed them if you weren't seated in one of the first rows.

You can follow along with our IGNITION coverage here .

NOW WATCH: How the juiciest barbecue in Australia is made