- Magic Leap showed off a 5-second video of a music app it developed with Icelandic rock band Sigur Ros.
- The video is colorful and beautiful, but Magic Leap's hardware is not shown.
- Magic Leap has not announced when it will release its first product, which is a pair of smartglasses said to cost between $1,000 and $1,500.
Magic Leap is an unusual startup.
It has mountains of money, raising $1.9 billion in funding from investors including Google, Alibaba, and Singapore's Temasek Holdings. It's based in Florida, not California. And it hasn't released a product yet — nobody's even seen the company's product without signing a lengthy non-disclosure agreement.
Still, people who have demoed Magic Leap, which is said to be a pair of smart glasses with software and games, say it will change the world. Magic Leap is seen as one of the leaders in a technology called "augmented reality," which integrates computer graphics into the real world.
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On Monday, the Plantation, Florida-based company released five seconds of soundless new video of what its highly anticipated technology can do when it comes to music software. It's the first Magic Leap demo video released since 2016.
sigur rós / magic leap
This video was uploaded to the Icelandic rock band Sigur Ros' YouTube page. They're collaborating with Magic Leap to create a music app called
Magic Leap's product is expected to cost between $1,000 and $1,500, Business Insider previouslyreported. It will be a pair of smartglasses with attached battery and processing packs. It's primarily a gaming machine, people close to Magic Leap told Business Insider. One piece of software for the glasses is a steampunk shooter called "Dr. Grodborts Invaders." No launch date has been announced, disappointing fans who expected a 2017 launch of some kind.
Still, Magic Leap CEO Rony Abovitz says there's more Magic Leap news to trickle out this year.
A few more things this week... @ Rony Abovitz
Know anything about Magic Leap? Contact the author at kleswing@businessinsider.com.