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Elon Musk just said he's delaying Tesla's semi-truck reveal to focus on struggling Model 3 production (TSLA)

Tesla completed missed its initial targets for Model 3 production, only producing 260 of an expected 1,500 cars.

Tesla CEO Elon Musk just announced that the company will delay its electric semi-truck reveal to focus on Model 3 production after missing its target for the much-anticipated car.

Tesla was set to unveil the semi-trailer on Oct. 26 in Hawthorne, California. It will now reveal the battery-powered truck on Nov. 16, Musk said.

Friday's announcement marks the second time Musk has delayed the reveal of Tesla's first big-rig. The company was originally supposed to debut the semitrailer in September.

"Tesla Semi unveil now Nov 16," Musk said on Friday on Twitter. "Diverting resources to fix Model 3 bottlenecks & increase battery production for Puerto Rico & other affected areas."

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Tesla's truck will have a 200- to 300-mile range and have self-driving capabilities, Reuters reported.

Cause for delay

Tesla will use the extra three weeks to focus on Model 3 and battery production, Musk said.

Tesla only produced 260 Model 3 sedans in the third quarter, widely missing its original target to manufacture 1,500 sedans in September. It was a big miss for the most highly-anticipated car of the year, which secured 455,000 orders as of August.

Tesla Semi unveil now Nov 1... @ Elon Musk

@nextspaceflight @MacTechGe... @ Elon Musk

The Model 3 is Tesla's first mass-market vehicle starting at $35,000. Model 3 production would be "hell."

The company will also use the extra time to focus on battery production for Puerto Rico.

Puerto Rico Governor Ricardo Rossello spoke with Musk on Friday about using Tesla's Powerpack batteries and solar panels to restore electricity to the island in the wake of Hurricane Maria. The Powerpack is Tesla's commercial battery and has already been used to power smaller islands Ta'u in American Samoa

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