Ghanaian songs lately lack unique Ghanaian identity - Gyankroma Akufo-Addo

Gyankroma Akufo-Addo, the Executive Secretary of the Creative Arts Agency, has emphasised the urgent need for Ghana to develop a unique music style to enhance its global music recognition.

Gyankroma Akufo-Addo, Director of Creative Arts Council

Speaking at a stakeholder engagement with music industry leaders, she highlighted the importance of establishing a distinct musical identity that resonates worldwide.

While acknowledging Ghana’s historical contribution to Highlife music, the daughter of Ghana's President, H.E Akufo-Addo, admitted that the nation currently lacks a specific, globally appealing music genre.

"As it stands, when we mention Ghana music, the immediate question is often ‘what is Ghana music?’ We are currently supporting a diverse range of music styles, but it’s crucial for our producers and musicians to develop a specific sound that originates from Ghana. Whether it’s Highlife or Hiplife, the key is to establish a music identity that is universally acknowledged," she stated.


Gyankroma stressed that the current situation makes it challenging to identify a distinct Ghanaian sound in the global music scene, which should be different. "Our music industry needs to reach a point where audiences worldwide can readily identify Ghana’s musical signature," she emphasised.

She clarified that the initiative's goal is not to limit Ghanaian musicians to specific genres but to create a unified and recognisable music identity. "The aim is to foster a unique sound that can stand out on the global stage while allowing the diversity and creativity of Ghanaian musicians to flourish," she added.

In a related development, Ghana launched the PlayGhana project in December 2023, a significant initiative aimed at boosting the exposure of Ghanaian music on local radio stations.

This project is particularly crucial at a time when the local music industry is experiencing a downward trend, and it seeks to promote and support homegrown talent by ensuring more airtime for Ghanaian artists.


Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or: