Nestle's outdoors new web series to promote healthy nutrition in Africa

sQuashie

July 3, 2018 11:56 AM

Nestle has introduced a new web series called Yelo Pèppè based on healthy nutrition and educational themes.

The series, which is both in French and English will be airing on YouTube and other social media assets of the brand and will stretch over thirteen weeks.

In a brief shared with media houses, Nestle noted that the programme would highlight the numerous challenges that modern African women face when trying to balance providing nutritious and healthy food for their family, with all the other demands of a modern life.

This is line with the brand message of Maggi, which has been inspiring millions of women to use local ingredients to cook tasty meals for their families through its highly successful nutrition roadshows.

With its Yelo Pèppè series, Maggi is adopting a new and innovative way to connect with the modern consumers who are increasingly watching online video content.

Maggi has also partnered with Google (YouTube) and collaborated with Ghanaian award-winning film director and writer, Shirley Frimpong-Manso in promotion and creation of the programme respectively.

The weekly programme will also link the viewers to a whole world of extra content such as beloved African recipes dressed with a healthy twist, lifestyles discussion groups and nutrition tips created in collaboration with some of the best regional food influencers and Nestlé nutritionists.

Yelo Pèppè - Trailer

Dominique Allier, Business Executive Officer for Culinary at Nestlé Central & West Africa, said: “Maggi is committed to promote homemade wholesome cooking with local ingredients. We want to connect with more than 10 million people on the importance of eating a nutritious diet, adopting healthy lifestyles and maintaining a sense of wellbeing.”

The first four episodes of the show and complementing content are already live on YouTube and Facebook.

sQuashie