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Ghanaian actor and digital content creator Father Ankrah has weighed in on the monetisation challenges facing creatives in the country, particularly those relying on TikTok. According to him, while the platform can boost visibility, it offers little to no financial return for Ghana-based creators.
TikTok fame doesn’t pay in Ghana
In a recent interview, on Fire and Ice podcast, Father Ankrah made it clear that going viral on TikTok in Ghana does not necessarily translate to financial success. He noted that despite garnering large numbers of views and followers, Ghanaian creators earn very little directly from the platform.
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TikTok can make you go viral and famous, but here in Ghana, we don’t earn money directly from TikTok regardless of your views or following.
Father Ankrah explained that the primary sources of income for TikTok users in Ghana come from brand endorsements and TikTok Live features, rather than from the platform itself.
We only make money from adverts and TikTok Live. The only platforms that actually pay creators in Ghana are YouTube and Facebook
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The actor’s remarks echo the sentiments of many Ghanaian creators who have called for more transparent and inclusive monetisation policies from global platforms. As content creation continues to surge across Africa, local creators are seeking fairer compensation for the value they generate online.