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Netflix stock hits all-time high after price hike for US subscribers (NFLX)

Netflix shares reached a record high on Thursday, following the company's decision to raise its prices for US subscribers.

Netflix shares reached a record high on Thursday, following the company's decision to raise its prices for US subscribers.

Netflix stock closed at $194.39 per share on Thursday, up 5.4% for the day.

The figure is an all-time high, according to Variety.

Netflix raised the price of its most popular "standard plan" service

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its revenue by about $650 million in 2018.

The price increase comes as Netflix continues to spend more money on content. The company will spend close to $7 billion

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